The Future of Creative Work & Rise of Experiential Marketing in the Age of AI.
From the founder of a global experiential agency.
I'm EmilyÂ
Creative Agency Founder. Keynote Speaker. Creative Human.Â
I run VIVA Creative, a global experiential agency, and I have never had more fun doing it than right now. It’s an exciting time to be a creative. Expansive. Thrilling. Equal parts uncertainty and limitless possibility. Like you, I’m living it in real time, and I love it.
Working across industries, I see people overwhelmed and a little afraid. But what I see around the corner is inspiring. I’m leading creative teams straight through this change, AI-forward, into the future of work, bigger demand, and a world where human creativity and connection are worth more than ever. Yes, it is possible, and I can’t wait to tell you about it.
With a master’s in creativity, a passion for data, and 25 years working with global brands, I talk about what’s coming, why it’s good news, and what to do about it.
READ MY FULL STORY
What I Do:
Mom. Wife. Chief Creative at VIVA.
I create things. Plain and simple. Launches, summits, brand experiences, event platforms, a podcast. I am obsessed with creativity and human connection, and I have spent 25 years studying both while building a global agency. I teach what works, and what doesn't with the clarity that comes from hard-won experience, from 25 years of leading creative teams and scaling an agency.
KEYNOTES +Â SPEAKING
For conferences, events, and organizations that take creativity seriously.
COURSES + WORKSHOPS
For creative leaders who want to stay sharp and lead stronger teams.
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Ready to sharpen your creative edge?
Let's Work Together
COURSES FOR CREATIVE LEADERS
Each course is built on real frameworks from 25 years of leading creative teams and running a global agency. Â Practical tools, proven strategies, and the clarity that comes from hard-won experience.
5-Module Mini-Course
AI Prompts for Creative Directors
This course teaches five research-backed frameworks for integrating AI into your creative process without losing what makes your work human. It's about thinking like a creative leader orchestrating AI, not being replaced by it.
START THE COURSE NOW5-Module Course
Awaken the
Muse Within
A course for women in creative leadership who used to love the work and now spend all their time managing it. Reconnect with the creative instincts that made you great, before the stress, the deadlines, and the endless demands pushed you toward creative burnout. Practical, research tools to get your creative edge back.
START THE COURSE NOW
Coming Soon
The Experiential Age
Why the Rise of AI Is Fueling the Rise of Experience
As AI takes over the digital landscape, the demand for real, human, in-person experiences is surging. This course draws on 25 years of producing world-class experiential work and explores why the organizations that invest in experience now will own the next decade.Â
Coming Soon
Investing in Creative Capital
Why Creativity Is Your Organization's Most Undervalued Asset—and How to Change That
AI can automate process and workflow, but it can't replace creative judgment, vision, or taste. This course makes the business case for investing in creative talent, creative culture, and creative leadership, and gives you a practical framework for doing it inside your organization.
25 Years of Creative Work for the World's Most Discerning Brands
Through VIVA Creative, I've led creative strategy, production, and experiential work for some of the world's most recognized brands. What I teach comes from what I've learned doing this work and leading world-class creative teams, day in, day out, for 25 years.
My Why
Why I Do What I Do
Because creativity is the most undervalued force in business. And now, with the rise of AI, it's more important than ever.
I've spent 25 years watching creativity transform businesses, launch products, build brands, and move entire industries. But I've also watched organizations underinvest in it, sideline it, and treat it as "just the brand people" rather than a core strategy. That's why I teach, speak, and host The Chief Creative podcast. Because the world doesn't just need more creativity. It needs more creative leaders who know how to fight for it, fund it, and prove its value. I'm here to help you be one of them. I’m here to help you become one of them.
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